Alpha Seven: electronic music

Alpha Seven is the solo project of Pete Roberts with occasional collaborations with Reg Tubby and others. Originally a member of Norwich band Testcard F, Pete has been releasing solo material since the mid 1990s.

The name happened to be a CD player he had in the 1990s and co-incidentally the name of Barbarella's spaceship.

SOFA: music, ambience, art & stuff

SOFA was the club night. It all kicked off around 1993 when Pete started doing some unusual DJ/ambient installations with DJ Merkin (aka Reg Tubby) at The Waterfront in Norwich - Brian Eno mixed in with live cricket commentary from the World service through an echo machine - that sort of thing.

Seriously snoozy, all night sets of lounge and electronica with 1970s video games through a video projector.

This turned into the SOFA club, a unique event for those times with board games, ambient music, live acts, art installations, drinks delivered to your table and we'd turn the music down if people said it was too loud.

When Pete and Reg moved to London and Sheffield respectively it proved kind of difficult keeping a weekly event going in Norwich - so the SOFA club nights have not happened for a long time. We wouldn't rule it out completely tho'.....

Sofacom: record label

Sofacom is the small spin-off record label Pete launched which releases intermittently.


You can get in touch with us - see the links at the foot of the page or you can email Pete Roberts at

Sofacom is currently based in vibrant SE London tho' we have a historical connection with vibrant Norwich, so you'll also find the A-Z of Norwich bands which we still maintain as an interesting piece of web history.

Listen or contact on: Bandcamp | Facebook | Twitter | @sofacompete on Twitter